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September 19, 2021 — Courtney Deagon

Media Essentials

Jasmine Norrie, CEO, is available for media collaborations on a variety of subjects. In this article you will find a list of potential topics she can speak about, her bio, and headshot.



  • Starting & building a business on your own
  • Re-branding a business
  • Building a team to help your business grow
  • E-commerce: how to grow + scale your business
  • Starting a business
  • Women in business
  • Building a team as a solo business owner
  • Going from sole trader to company director



Jasmine Norrie is the CEO and founder of Wicker Darling - an emerging brand based in Melbourne, Victoria. Wicker Darling came about from Jasmine's own longing for a figural wicker handbag in the form of a flamingo. When she couldn't find one, she promptly had one made, and the popularity and awe of that first flamingo gave rise to Wicker Darling.

Jasmine has gone from sole trader, to company Director and CEO, having built an all-women team to help her grow Wicker Darling into the budding business it is today. Jasmine is a proud advocate for positive wage contribution in the countries where the bags are made, as well as product sustainability, and supporting other women-led businesses.



September 19, 2021 — Courtney Deagon

As Seen on: The Dressed Aesthetic

Just Swimmingly

With Marcus (Wicker Darling) on my arm for strength and my serious print mixing game face on, I have no other choice but to dive into Wednesday headfirst …


Read the full article at: https://thedressedaesthetic.com/just-swimmingly/

August 12, 2021 — Courtney Deagon

As seen in Miss L Fire: Introducing Wicker Darling

Miss L Fire recently had a virtual catch up with Jas, founder of the amazing accessories brand, Wicker Darling, one of our featured brands in our Valentine's Giveaway, to get a little more insight into her creative life.

Your purses are just amazing and unique – WAY above and beyond ‘just’ vintage inspired pieces. How did you get started making such unique and no doubt, massively difficult designs?

I’ve loved quirky, novelty bags since my teens, but it was only in my late 20s that I started to develop a real love for vintage and wicker - and especially figural wicker - designs! A few years back, when I first dyed my hair pink, I decided the obvious choice for my next purchase would have to be a wicker flamingo. I spent months googling and generally on the lookout for one, with no success whatsoever, and it basically went from there.


I just figured if I wanted (but couldn’t find) a wicker flamingo, I wouldn’t be the only one. I had some experience working with manufacturers on clothing, and figured it couldn’t be too different. I was wrong, it was an entirely different experience - I’m almost glad I went into it so naively, because if I’d known all the challenges I’d face along the way I’m not convinced I’d have gone through with the idea!


Click here to read the full article!

July 13, 2021 — Courtney Deagon

As seen in Frankie Magazine: Wicker Darling's menagerie of cane bags

A real basket case.

Wicker Darling designer Jasmine Norrie has cornered a very specific part of the accessories market: animal-shaped wicker bags. And thank goodness for that! Why shouldn’t we be able to cart our belongings around in a menagerie of cane critters if we so please? Found over at wickerdarling.com, each design is made in limited quantities by artisans in the Philippines. This here cottontail goes by the name of Harvey Rabbit, and costs $470 – worth it for a ridiculously cute companion, we think.


Read the full article here!

July 12, 2021 — Courtney Deagon