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Founder Bio
Jasmine Norrie is the CEO, founder and designer behind Wicker Darling — an emerging brand based in Melbourne, Victoria.
Wicker Darling came about from Jasmine's own longing for a figural wicker handbag in the form of a flamingo. When she couldn't find one, she promptly had one made, and the popularity and awe of that first flamingo gave rise to Wicker Darling.
Jasmine has gone from sole trader to Company Director and CEO, having built an all-women team to help her grow Wicker Darling into the budding business it is today.
Jasmine is a proud advocate for positive wage contribution in the countries where the bags are made, as well as product sustainability, and supporting other women-led businesses.
Speaking and Interview Topics:
- Starting and building a business on your own
- Rebranding a business
- Building a team to help your business grow
- E-commerce: how to grow and scale your business
- Starting a business
- Women in business
- Building a team as a solo business owner
- Going from sole trader to company director
Keen to interview Jasmine or have her speak at your event? Send us an email.
Catch up on our past media features
Amirisu | Pure Joy in Bag Form
With cashless payment becoming the norm, wallets are becoming much more compact than before. But a Wicker Darling bag reminds us that a bag can be a lot more than a simple container; it should essentially be one’s companion for the day, if not a fashion statement in itself.
Athleisure: The pick me up
What's not to love about brunch whether having it at home or out? It's about wearing conversation pieces, bringing gifts to one another and catching up.
Enjoy Greece: The most special bags you've seen for summer
A smiling girl Jasmine Norrie from faraway Australia creates bags that exceed imagination. Made of wicker in incredible designs, they have made the fashion world bow to their vintage designs.
