Need an attention-grabbing feature?
Our statement bags get noticed on streets, online and in print.
As Seen In
Media Essentials
About Jasmine
Jasmine Norrie is the CEO, founder and designer behind Wicker Darling — an emerging brand based in Melbourne, Victoria.
Wicker Darling came about from Jasmine's own longing for a figural wicker handbag in the form of a flamingo. When she couldn't find one, she promptly had one made, and the popularity and awe of that first flamingo gave rise to Wicker Darling.
Jasmine has gone from sole trader to Company Director and CEO, having built an all-women team to help her grow Wicker Darling into the budding business it is today.
Jasmine is a proud advocate for positive wage contribution in the countries where the bags are made, as well as product sustainability, and supporting other women-led businesses.
Speaking and Interview Topics:
- Starting and building a business on your own
- Rebranding a business
- Building a team to help your business grow
- E-commerce: how to grow and scale your business
- Starting a business
- Women in business
- Building a team as a solo business owner
- Going from sole trader to company director
Keen to interview Jasmine or have her speak at your event? Send us an email.
Catch up on our past media features
Amirisu | Pure Joy in Bag Form
With cashless payment becoming the norm, wallets are becoming much more compact than before. But a Wicker Darling bag reminds us that a bag can be a lot more than a simple container; it should essentially be one’s companion for the day, if not a fashion statement in itself.
Athleisure: The pick me up
What's not to love about brunch whether having it at home or out? It's about wearing conversation pieces, bringing gifts to one another and catching up.
Enjoy Greece: The most special bags you've seen for summer
A smiling girl Jasmine Norrie from faraway Australia creates bags that exceed imagination. Made of wicker in incredible designs, they have made the fashion world bow to their vintage designs.
The Vintage Woman: What's in a Handbag?
Origins, Function And Symbolism Of A Western Handbag
Our very own Jasmine examines the history and development of handbags.
Ruth magazine: It's Wicker, darling!
Embrace the Unusual: from fashion to careers and all in-between.
Both unusual and eye-catching, these wicker handbags are taking Australia by storm.
Miss Bee Townsend's Vintage Tips and Tricks
Watch the video to get a look at the bountiful vintage haul she received from Australia recently, featuring a showcase of some new + exclusive Wicker Darling pieces.
The Dressed Aesthetic: Just Swimmingly
Just Swimmingly With Marcus (Wicker Darling) on my arm for strength and my serious print mixing game face on, I have no other choice but to dive into Wednesday headfirst … ...
Miss L Fire: Introducing Wicker Darling
Miss L Fire recently had a virtual catch up with Jas, founder of the amazing accessories brand, Wicker Darling, one of our featured brands in our Valentine's Giveaway, to get a little more insight into her creative life.
Frankie Magazine: Wicker Darling's menagerie of cane bags
A real basket case.
Wicker Darling designer Jasmine Norrie has cornered a very specific part of the accessories market: animal-shaped wicker bags. And thank goodness for that!
Wicker Darling designer Jasmine Norrie has cornered a very specific part of the accessories market: animal-shaped wicker bags. And thank goodness for that!
Never forget you're a treasure hunter of life's oddities, unearthing gems of peculiarity and delight.
Let customers speak for us
Best splurge EVER
This pup purse is perfect. The quality is superb and I simply love brining it along. I am obsessed with Wickerdarling
My wicker pet 🦎
My bag is called Frill. I feel like I'm carrying a pet around so outing with Frill give me safety and comfort. Additionally the sheer joy on the faces of others when they realise the lizard is a handbag is priceless.
I love the wicker smell and just adore every small detail about this bag! The goofy smile, beady lil reptile eyes, the woven frill, the cheeky posture and-- the lil toesies on the feet!! I was a lil FOMO but patient through all the Dino wicker bags until this lizard was released and I couldn't be more happy taking the time until the right pet came up for adoption!
My new son is beautiful and perfect.
I absolutely love my Lope, and so does everyone else that's seen him. He fits all the essentials and a couple of extras as well, so he's a good size. He's also sturdy and well crafted, so I don't feel stressed when taking him out. And when not on adventures, he doubles as magnificent decoration. The box arrived a bit beaten up, but since he was carefully and well packaged he wasn't bothered. I love him, he is perfect.
Out of this world
I love this bag, I even made a dress to match
I love my bag Cynthia the Cicada
This bag is different than the other designs I have purchased and my collection is 24 of these various wicker design bags.
The green is a beautiful color. I enjoy this bag because it represents a true phenomenon happening right now in our world. So this purse represents a type of humor and Cynthia is representing history!
Cicadas This Year 2024 will be a banner year for cicadas. Normally different groups or “broods” of cicadas hatch every year. However, this is the first time in 221 years that Brood XIX–which has a 13-year life cycle–and Brood XIII–which has a 17-year life cycle–are hatching
Bandit is the best
Bandit is magnificent. Bandit is the best thing ever. Bandit lives next to Geri the Giraffe and they look amazing together. Bandit will soon be going on his first outing. We love Bandit and all our Wicker Darlings.
Perfect
Exactly as described, packaged well, and not much of a wait considering I live in Florida. I love my unicorn clutch. I probably will be purchasing a bigger bag in the future. Totally happy with Vida.
Got compliments on the first outing with Edgar
This is my third Wicker Darling bag. I've had my eye on Edgar for some time, and was so delighted to recieve him. On my first time taking him out, I was stopped by a stranger to compliment him, and another person asked if they could take a photo. It fits plenty for a daytime handbag, and it beautifully constructed. I'm going to get a lot of wear out of this bag, and I couldn't be happier.
The hippo bag of my dreams
This bag is worth every penny. Designed and created with care for detail! I’ve only had it for a few weeks and I get stopped multiple times—the perfect opportunity to share all about Wicker Darling. Check out was easy and shipping was much quicker than I expected since I'm in the U.S.
Looking forward to the lobster bag!
Perfect
Perfect. I love this purse. It is a very good quality and fun purse. Of course I m bias since it looks like my cat
Gorgeous design and the perfect pop of ‘darling’ for any outfit!
This is such a gorgeous clutch and the perfect size (fits all essentials) for any occasion. Sometimes you can’t take a full ‘Wicker’ but need a pop of ‘darling’ to take your outfit from good to fabulous. Don’t sleep on these WD clutches, not only are all the designs perfect but the quality is second to none.
Grevy
My zebra arrived quickly and in excellent condition. I am as always thrilled with my purchase. I believe Grevy is my 18th bag from Wicker Darling. I especially love his mane, it’s very punk rock.
He couldn’t be any cuter!
I constantly wonderful comments when I wear this bag! It’s absolutely adorable and certainly conversation starter. I have two corgis but even if you don’t have corgis, you should buy this bag it’s terrific.
Can’t stop crowing about my bag
It’s not a bag , it’s a wearable art piece. Everyone calls me Moira ( Schitt’s Creek)
And I love it 🐦⬛🖤
I have about 10 Wicker Darling bags from your site and other sites and love all of them!
I love your bags! It would be wonderful to be able to get the Splendid wren, Morris Scottish Terrier, Wilbur grey wombat, and Armel cat, if you have any more. It’s great to see your stories and watch the dedication that each worker takes for your lovely designs!
