Jasmine Norrie, CEO, is available for media collaborations on a variety of subjects. In this article you will find a list of potential topics she can speak about, her bio, and headshot.



  • Starting & building a business on your own
  • Re-branding a business
  • Building a team to help your business grow
  • E-commerce: how to grow + scale your business
  • Starting a business
  • Women in business
  • Building a team as a solo business owner
  • Going from sole trader to company director



Jasmine Norrie is the CEO and founder of Wicker Darling - an emerging brand based in Melbourne, Victoria. Wicker Darling came about from Jasmine's own longing for a figural wicker handbag in the form of a flamingo. When she couldn't find one, she promptly had one made, and the popularity and awe of that first flamingo gave rise to Wicker Darling.

Jasmine has gone from sole trader, to company Director and CEO, having built an all-women team to help her grow Wicker Darling into the budding business it is today. Jasmine is a proud advocate for positive wage contribution in the countries where the bags are made, as well as product sustainability, and supporting other women-led businesses.



September 19, 2021 — Courtney Deagon